AMSTERDAM, 27 June 2023 – Booking.com, a leading digital travel platform, is set to revolutionize the way travelers plan their trips with the introduction of its latest innovation, the AI Trip Planner. Launching in beta on June 28, this cutting-edge tool will be available to select US travelers through the Booking.com app. By combining Booking.com’s existing machine learning models and the powerful large language model (LLM) technology from OpenAI’s ChatGPT API, the AI Trip Planner provides an immersive and conversational experience to simplify the trip planning process.
A New Era of Travel Exploration with Booking.com
Travelers now have the opportunity to engage with the AI Trip Planner, enabling them to ask general travel-related questions and receive tailored recommendations at every stage of their trip planning journey. Whether they are seeking inspiration for potential destinations and accommodations or creating itineraries for specific cities, countries, or regions, the AI Trip Planner offers a comprehensive and intuitive search experience.
Personalized Recommendations for Every Traveler
With the AI Trip Planner, users can effortlessly converse with the pilot AI to describe their preferences and refine their search in real-time. Within seconds, the tool presents new options that cater to the traveler’s specific needs. From idyllic beach getaways in the Caribbean to curated lists of family-friendly vacation homes equipped with air conditioning and a pool, the AI Trip Planner delivers recommendations in a quick and conversational manner.
Seamlessly Integrated Travel Planning
Taking the trip planning process to the next level, the AI Trip Planner not only provides recommendations but also offers a visually appealing interface. Users can explore a visual list of destinations and properties, complete with Booking.com’s pricing information. Deep-links are available for users to access further details. The seamless integration between the AI Trip Planner and the Booking.com app interface allows travelers to effortlessly switch between the two as they consider their options. When they find the perfect accommodation, they can easily make a reservation with a single tap, as the AI Trip Planner is directly integrated into the booking experience.
Insight from Booking.com’s CEO and CTO
Glenn Fogel, CEO of Booking.com, expressed the company’s dedication to leveraging technology to simplify travel. He stated, “The recent developments with generative AI are accelerating the work we’ve been doing for years with machine learning to enhance and improve every aspect of the customer experience on our platform.” Fogel added, “Our new AI Trip Planner is simply the next step in our ongoing journey to explore how we can bring even more value, and hopefully enjoyment, to the entire trip planning process.”
Rob Francis, CTO of Booking.com, shared his enthusiasm for the possibilities brought about by the AI Trip Planner. He highlighted the tool’s ability to engage customers in natural, one-to-one conversations, akin to discussing travel plans with friends or loved ones. Francis emphasized the company’s commitment to innovation and enhancing the travel experience in a safe, ethical, and inclusive manner.
Beta Release and Availability
Starting from June 28, the beta AI Trip Planner will be gradually rolled out to Booking.com Genius members in the United States. Over the next few weeks, an increasing percentage of members will gain access to this groundbreaking travel planning tool. To utilize the AI Trip Planner, US travelers must be signed in to their Booking.com account on the app and have their language settings set to English.
FAQs
The AI Trip Planner is an innovative tool developed by Booking.com to enhance the travel planning experience. It utilizes artificial intelligence and natural language processing to provide personalized recommendations and assist travelers at every stage of their trip planning process.
The AI Trip Planner is currently available in beta to Booking.com Genius members in the United States. To access the tool, you need to be signed in to your Booking.com account on the app with your language settings set to English.
The AI Trip Planner offers tailored recommendations for destinations, accommodations, and itineraries based on your preferences. Whether you’re seeking romantic beach destinations or family-friendly vacation homes, the AI Trip Planner provides personalized suggestions to suit your needs.
Yes, the AI Trip Planner is seamlessly integrated into the Booking.com app. Once you find the perfect accommodation, you can make reservations directly through the tool with just a single tap.
At the moment, the AI Trip Planner is in the beta phase and only available to Booking.com Genius members in the United States. The company may expand its availability to other countries in the future.
The AI Trip Planner simplifies trip planning by providing a conversational interface where users can ask questions, receive instant recommendations, and refine their search in real-time. It aims to make the trip planning experience more intuitive, personalized, and enjoyable.
Conclusion
Booking.com’s introduction of the AI Trip Planner marks a significant milestone in the evolution of travel planning. By leveraging artificial intelligence and conversational interfaces, the tool empowers travelers to explore destinations, discover accommodations, and create itineraries with ease. As Booking.com continues to innovate, the AI Trip Planner exemplifies their commitment to enhancing the customer experience and shaping the future of travel planning.